Case Analysis With Discussion: James Houghton and Signature Theatre
Lafley, Martin, and Riel (2013) suggest that strategic thinking does not need to be overly complex, and that a simple framework in which one rigorously answers five questions can be a strong starting point for developing a Strategy Playbook. As importantly, they suggest that this “five-question strategy playbook” is relevant for all kinds of organizations.
Here are the five questions:
This week, and during the remainder of the course, you will use this framework as a starting point for analyzing case study examples, and for building your own Strategy Playbook. Additionally, this week you will create a “strategy map” of the Signature Theatre, which you will use as a template for creating such a map for your Strategy Playbook later in the course.
To prepare for this Discussion:
By Day 3, post a polished analysis that responds to each of the three prompts below:
Be sure to integrate concepts and quotes from this week’s readings. To obtain an exemplary assessment, you must also integrate at least one resource from the Walden MBA Program Capstone Bibliography as well.
Your overall response should be approximately the equivalent of 1 single-spaced page total, and your strategy map should be in the form of a diagram.
General Guidance: Your original post, due by Day 3, will typically be approximately 1 single-spaced page in length (cut and pasted into the Discussion) as a general expectation/estimate. Refer to the Week 2 Discussion 1 rubric for grading elements and criteria. Your Instructor will use the rubric to assess your work.
To complete your Discussion, click on Discussions on the course navigation menu, and then click on the Week 2 Forum to begin.
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