Find and review the following article in the college library:
Pophal, L. (2014). The technology of contextualized content: What’s next on the horizon? EContent, 37(7), 16.
Answer the following question, and provide examples to support your assessment:
- Why is online profiling such an important component of a successful business intelligence program? Make sure you provide a cited definition of online profiling (in the context of your response because there are many definitions).
Your response should be 400–600 words, plus sources, and repeating the questions does not count toward the total word count.