Read the Case Study 10-1, Crowdsourcing at AOL. Answer the following questions:
Is crowdsourcing as used by AOL a form of outsourcing? Why or why not?
What steps do you think Maloney might have taken to ensure that the crowdsourcing would be a success for the inventory project?
What factors should be considered when deciding whether or not to crowdsource a particular part of a business?
Describe the advantages and disadvantages of crowdsourcing.