Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2020) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1.
Incorporate our course (Thompson text) work for the week and dDevelop your analysis by responding to the following questions:
- Does Apple’s strategy seem to set it apart from rivals?
- Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
- What is there about Apple’s strategy that can lead to sustainable competitive advantage?